Links from social networks help to establish your brand is active and well shared.
Links from social networks help to build your ‘Social score’ - a key to SEO success.
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He works behind the counter at a deli in Brooklyn, a small shop that does a brisk business in snacks, coffee, and cigarettes. I started to act like people were there watching, and that’s when they showed up.” Abuhamdeh’s routine was subtle.
In June of last year, on a whim and mostly out of boredom, Abuhamdeh mounted his phone next to the register and began to broadcast his day on You Now, a live streaming service. People would walk up and pay, he would ring them up, and then as they left, nail them with a zinger spoken to the camera.
But I was nervous, I felt like there were people watching. It was weird.” After a few weeks of broadcasting he began to find his rhythm.
Nofollow tags are important in SEO, but I find many marketers I speak to haven't heard of the approach.
That's understandable since you would only expect SEO specialists to be aware of them.
However, I think they are a useful concept to understand as a "hands-on" marketer, since they will effect conversations you have about buying media or understanding the way links in social media work. Appended to a hyperlink, it allows webmasters to control whether search engines follow a link or not.
For example, the following URL on a page of another site allows search engines to visit Smart Insights’ website and credit the website with the link; each link is scored by the search engines, supporting SEO: “In general, we don't follow them.
This means that Google does not transfer Page Rank or anchor text across these links.
Essentially, using nofollow causes us to drop the target links from our overall graph of the web.