You may receive traffic that does not meet this criteria, but you will never be charged for it.Your order may be subject to VAT if your country of residence is in the European Union (EU).Certified Site Metrics are metrics that are directly-measured from the website instead of estimated.
Not all websites implement our on-site analytics and publish the results.
For these sites, we show estimated metrics based on traffic patterns across the web as a whole.
We identify these patterns by looking at the activity of millions of web users throughout the world, and using data normalization to correct for any biases.
The more traffic a site gets, the more data we have to calculate estimated metrics.
Estimates are more reliable the closer a site is to being ranked #1.
Global traffic ranks of 100,000+ are subject to large fluctuations and should be considered rough estimates.If a site has Certified Metrics instead of estimated, that means its owner has installed code allowing us to directly measure their traffic.These metrics have a greater level of accuracy, no matter what the ranking.Learn more about Alexa's Data Unique Visitors and Pageviews The number of people who visit this site and the number of pages they view.Site owners who install the Alexa Certify Code on their website can choose to display their Certified Metrics, such as Monthly Unique Visitors and Pageviews, if they wish.For other sites, we display the estimated number of unique visitors from up to 6 countries, when sufficient data is available (Advanced plans only).